“From my experience working with several teams and many digital products, I’ve learned that not everyone likes doing user research. The biggest mistake designers can make when crafting their user personas is making the entire thing up-and it’s a mistake that happens often.Ĭhris Thelwell, director of product design at EY-Seren, penned an article for inVision a while back lamenting the over-reliance on user personas: This comes with one big caveat, though: Creating a user persona is not an excuse to avoid talking to actual users.Ĭreating a user persona is not an excuse to avoid talking to actual users. Ultimately, this helps you create products and designs that sell themselves, because they address your target user’s exact needs. Designers use them to help understand a number of things about their customers, including their:Īnd once you have a fleshed out user persona, you can use it to guide all of your design decisions. User personas are profiles of your ideal customer.
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June 2023
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